Project Description

A complete ‘sail away’ integrated marketing package

Our client: A yacht manufacturer based in Taiwan.

The brief: They wanted a complete brand refresh following a new team taking over at the helm. Requirements included new logo, branding, PR campaign, social media management, new website and marketing literature. We worked alongside the design and marketing team at The OnCrowd to create a new identity and marketing communications strategy for this already established brand. Working with the team in Taiwan, we relaunched the brand at the Hong Kong boat show, unveiling their plans via a comprehensive PR and social media campaign. Now a regular client, the Barefoot team manages the PR, social media and communications content for their various channels.