Project Description

Putting the ‘pr’ into press relations

Our client: A Hong Kong-based yacht design company

The brief: Our client was ‘all at sea’ when they contacted us about working with them to help launch their new brand. With a team based in the UK, Hong Kong and their boat building arm in China and Taiwan, it was a truly international affair. As well as launching the business at the HK boat show, they also required a dedicated PR campaign to raise the awareness of the new brand across South East Asia and Oceania. We’ve been lucky enough to work with them across their business since the launch and are currently working on a campaign launch for their flagship yacht White Dragon, due early 2016.